This programme is designed to meet the needs of that developing market by providing an articulate, competent professional graduate who will be able to operate to professional standards across a range of occupations, including property sales negotiator and property manager, in an ever changing competitive market. It is designed to provide competent sales negotiators for real estate firms. The expansion in the market has given rise to an increase in the number of agency firms with a consequent requirement for trained employees.

Students who obtain the Higher Certificate and subsequently acquire two years experience in an auctioneering practice (or three if they run their own auctioneering practice), approved by IPAV, qualify to apply for full IPAV membership.